Речник

N

Narrowcasting
Using a broadcast medium to appeal to audiences with special interests. For example, the "All Knitting Station" would be a narrowcast, because it appeals to an audience with a specific interest.

Narrowcasting (Тясна поща/Разпращане)
Реклама, адресирана до ограничена аудитория, адресно излъчване. Могат да се използват квартални или регионални телевизии и вестници или печатни издания със специализирано съдържание, насочено към определен сегмент.

National advertising
Advertising which is aimed at a National Market, as opposed to Local Advertising.

National brand
A nationally distributed product brand name. May also be distributed regionally or locally.

National Introduction
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead

National Marketing Manager
a marketing manager with the responsibility for the nation-wide operations of a marketing division.

Near-pack (Near Pack Premium)
An item offered free or at a discount with the purchase of another product. The item can be positioned close to but may not touch the purchased product. A type of product promotion.

Need-Gap Analysis
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes; if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product

Needs
Innate feelings of deprivation in a person.

Negative
Developed film that contains an image that has reversed shadows and light areas.

Negative demand
Отрицателно търсене.

Negotiated Selling
A selling approach in which a salesperson attempts to produce a ìwin-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.

Net cost
The costs associated with services rendered by an advertising agency excluding the agency commission.

Net unduplicated audience
The combined cumulative audience exposed to an advertisement.

Net-Coverage
Големина на предполагаемата аудитория.

Network
A national or regional group of affiliated broadcast stations contractually bound to distribute radio or television programs for simultaneous transmission.

Network Analysis
A formal or informal research method that examines how individuals or units or actors relate to each other in some
systematic way.

Network option time
Programming time the network controls on each of its affiliate stations. Also referred to as network time.

Neutral Point
A point midway between extremes in attitude measurement scales; in Likert-type scales usually defined as "neutral" or "neither agree nor disagree"; see also: attitude, attitude scale, Likert scale, semantic differential scale.

New Product Committee
a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them

New Product Department
a permanent department within a company responsible for overseeing the development of all new products

New Product Development
the creation of new products needed for growth or to replace those in the decline stage of their life-cycle; the stages in the new product development process are commonly listed as idea generation; screening; concept development and testing; the formulation of marketing strategies; business analysis; production; market testing; and commercialisation.

New Product Duplication
the introduction by a company of a product that is known to the market but new to the company.

New Task Buying
an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required

New-To-The-World Products
products which serve a purpose for which no product has previously existed. See New Products.

Newsprint
A soft, course wood pulp paper used in printing newspapers.

Nielsen rating
A measurement of the percentage of U.S. television households tuned to a network program for a minute of its telecast.

No demand (Липса на търсене)
Състояние на търсенето, при което купувачите не се интересуват от стоката/услугата. Те не се интересуват - и толкова. Най-често причината не е липса на интерес, а липса на информация за качествата на стоката или още по- лошо - незнание за нейното съществуване.

Nominal Data
Measurement data that are simple categories in which
items are different in name only and do not possess any ordering; data that are mutually exhaustive and
exclusive; the simplest or lowest of all data; categorical data; example: male or female, where neither is seen
as better as or larger than the other.

Non-Manipulative Selling Techniques
methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.

Non-Probability Sample
A sample drawn from a population whereby respondents or objects do not have an equal change of being selected for observation or measurement.

Noncommercial advertising
Radio and television advertising that is designed to educate and promote ideas or institutions, e.g., public service announcements.

Nonparametric Statistics
Inferential and descriptive statistics based on categorical data; see also: Chi-Square, Spearman-rho.

Nonprofit marketing
An individual or organization conducting nonprofit marketing.

Nonverbal Communication
That aspect of the communication that deals with the transmission and reception of messages that are not a
part of a natural language system (e.g., visual, spoken [as opposed to verbal], environmental).

Nonverbal communications
The nonspoken forms of expression communicating thought and emotions including body language, space between the communicators, speech, and appearance.

Norm
Short for "normative data"; see also: normative data.

Normal Curve
Measurement data reflecting the hypothetical distribution of data points or cases based on interval- or ratio-level data that are "normally distributed" and error free; all continuous or parametric data sets have their own
normally distributed data that fall under its specific normal curve.

Normative Data
The proprietary set of scores that allow comparison of
results to other studies and see "where you stand" and provide a context.

Null Hypothesis
The hypothesis of no difference that is formally tested
in a research campaign or program; its rejection is the test of the theory; it is the formal hypothesis that all
inferential statistics test; see also: inferential statistics.